Upworthy released the source code for the system it uses to measure user-engagement, focused around attention minutes. Upworthy made headlines in early February when it announced the shift away from prioritizing pageviews, instead seeking to identify how much attention users … Read More »
Monthly Archive: June 2014
Measure What Matters
A growing business needs to be closely and carefully managed to ensure the success of new investment decisions and expansion plans. However, many owner-managers find that as their business grows they feel more remote from its operations. Putting performance measurement … Read More »
Posted in Your Daily Caffeine
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Balancing the Art and Science of Innovation
There’s an elephant in the room when it comes to “innovation.” And it’s an ironic elephant given that we’re all so hooked on data analytics, a/b testing, and getting metrics for anything and everything. Yet we all throw around terms … Read More »
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An Interview with Fatigue Science CEO, Sean Kerklaan
Sleep. It’s something we can’t live without. Research has shown that even a few days without sleep will result in a major decline in concentration, motivation, perception and other abilities a human requires to be, well, human. But that’s a … Read More »
Disruptor Workshops to Improve Your Business
Institute B is excited to offer a day of seminars for Audacious Entrepreneurs who want to disrupt the business quo and take their ventures to the next level. The seminars are available individually or as a full day package. Please … Read More »
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Ignorance in the Supply Chain
If the world leader in supply chain management can have seemingly constant challenges, disruptions, and failures in his supply chain, what hope is there that other global retail leaders will be able to keep an increasing complicated international supply chain … Read More »
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What Do You Tolerate?
Oranj Fitness, an emerging chain of fitness studios in western Canada, was founded in 2008 to elevate the level of fitness and inspire communities to boogie together. A studio will run 120 or so group fitness classes per week of … Read More »
New Capitalists Solve Old Problems
As we reboot the world’s economy, Geoff Mulgan poses a question: Instead of sending bailout money to doomed old industries, why not use stimulus funds to bootstrap some new, socially responsible companies — and make the world a little bit … Read More »
Posted in New Skool Finance
Tagged Geoff Mulgan, Institute B, societal value, Young Foundation
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Branding Is Cruel
In this article on the evolution of branding, Akhil Agarwal takes us back 4000 years to the beginning. Branding starts from Ancient Rome, Greece, Egypt or wherever, where Livestocks were engraved by hot iron to differentiate from others. Irons were … Read More »