Oranj Fitness, an emerging chain of fitness studios in western Canada, was founded in 2008 to elevate the level of fitness and inspire communities to boogie together. A studio will run 120 or so group fitness classes per week of … Read More »
Author: institute B
New Capitalists Solve Old Problems
As we reboot the world’s economy, Geoff Mulgan poses a question: Instead of sending bailout money to doomed old industries, why not use stimulus funds to bootstrap some new, socially responsible companies — and make the world a little bit … Read More »
Branding Is Cruel
In this article on the evolution of branding, Akhil Agarwal takes us back 4000 years to the beginning. Branding starts from Ancient Rome, Greece, Egypt or wherever, where Livestocks were engraved by hot iron to differentiate from others. Irons were … Read More »
Bizarre Ideas Are More Successful Than Boring Ones
In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are … Read More »
Not Business As Usual Added Love To Business
When Henry A. Gilbert was asked what lessons he would pass on to younger people at his 50th reunion of Harvard Business School’s class of 1963, he said: “success is capitalizing on economic opportunities yet treating others with over-reaching kindness”. … Read More »
The Good, The Brett And The Ugly
This is Part 2 of a three part series from a conversation with Canadian entrepreneur and business maverick, W. Brett Wilson. Financial loss. Estrangement from friends and family. Loneliness. The risks that entrepreneurs face are vast. But living on the … Read More »
Let Your Ears Do the Talking - How Good Managers Listen
No matter where you stand in the world of business—whether you’re already on top or you’re just trying to break in—some skills are infinitely valuable at any level. One such crucial skill seems simple, but still is dismissed or forgotten … Read More »
Why Give a Damn?
Steve Jobs liked to “live at the intersection of the humanities and technology,” and that’s exactly the place where communications technologies need to be. What would happen if Apple turned a fraction of its attention to the disparity between technological … Read More »
W. Brett Wilson’s Secret to Success
Deal-maker. Investment banker. Developer. TV celebrity. Best-selling author. Philanthropist. Outspoken Canadian business mogul Brett Wilson is certainly a man on the move. However, institute B managed to corral the maverick when he was in town for our sold out premiere … Read More »