"purveyors of unreasonable new skool business"

Monthly Archive: January 2011

Institute B’s New Skool Biz Tip #1: Yodeling

How do new skool entrepreneurs break during long meetings? Here’s our VP of Fun & Fruition, Manfred Vollmer, with a demonstration for you.

For more useful business-related ideas, follow us on Twitter here.

Yodeloidi!

EI

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Riversol Skin Care: Your Answer For Rosacea

riversol skin care inc

Meet one of our clients: Riversol Skin Care Inc. They produce effective, natural skincare for people suffering from rosacea — a skin condition that has no known cure.

The dermatologist behind the products — Dr. Jason Rivers — created Riversol due to a lack of effective rosacea-relieving skincare products on the market. When patients and colleagues sought his suggestions, there was nothing he felt confident recommending, hence the birth of Riversol Skin Care Inc. [Click here to watch a video of Dr. Rivers speaking on the topic]

Since then, countless testimonials written in by Riversol customers have proven the products do significantly lessen rosacea symptoms. Could Riversol become the ‘Proactiv‘ of rosacea?

You can shop for Riversol products (enjoyed by spokesperson Mashiah Vaughn, who’s pictured above) online here, and follow them on Twitter, too -> @Riversol

Ciao for now,

EI

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Institute B’s Darrell Kopke Says No To Suffering

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Be unreasonable in life and business.

That was the core message guests at last night’s SMEI Vancouver event walked away with after listening to institute B’s skool principal, Darrell Kopke, talk about goal setting.

What does that mean? Here’s an example for you. Back when Darrell was GM of lululemon, the company’s founder, Chip Wilson, shared his goal with him: to own a 10,000 sq ft waterfront mansion on Point Grey Road. That was ten years ago. Chip currently owns three waterfront mansions. The message: think big.

The small group of individuals who teamed up to build the lululemon business labeled Nike as their main competitor. At that time, lulu had less than $1M of sales. Flash forward to 2006 when a former Nike employee had moved on to work with the Kitsilano based yoga wear company. He revealed that by 2006, lululemon had become Nike’s biggest competitor in women’s apparel.

Darrell moved on from lululemon to enjoy a life of anti-suffering. A few years later, he founded institute B, a company focused on ‘New Skool Business’. Rather than doing business simply for profit and ‘book value’ (the ‘old skool’ way), institute B’s legacy is to add value to society by doing good things for the community.

Other important messages from Darrell:

  • Eliminate all excuses and complaining from your life
  • Be 100% responsible for the success of your company
  • Be generous — very very generous (it will come back to you)
  • Forgiveness is for the strong

‘If schmos like me can do it, schmos like you can do it’, Darrell told his audience. So, dream big, be unreasonable, and be 100% responsible for your own success.

You can follow us on Twitter here and ‘like’ us on Facebook here.

Ciao for now,

EI

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