Christmas is a Start-Up
How to get the most out of the holidays? Turn them into a start-up.
With so much pressure and attention on the holidays maybe applying the questions of a start up business could help.
What is the market opportunity for your holidays? What business are you in?
Creating a whole new holiday experience for yourself, family, friends?
Family cheer? Surviving? Impressing everyone in your life with your new level of holiday commitment? Resting up and preparing for the New Year?
Values, Mission, Vision
Stand in the future you are creating for the holidays what does your world look like?
Everyone around you is thrilled with the experience you have created; there has been a wonderful tradition of family and friends together enjoying each other, laughing, with fabulous memories of this time of year.
Corporate Dogma - Societal Impact
Find a way that has your holiday experience contribute to society. Give gifts like: www.kiva.org
Why is it needed and wanted?
Look at the sign of stress on people’s faces in the malls.
What factors give you competitive advantages or disadvantages? Quality, unique or proprietary features.
You are reading this blog. You are the only person in your family with the discretionary income to fund the holidays. You are finally going to put an end to flannel pajamas.
Competitive Analysis: who are the players?
Family? Friends? Co- workers? People that gave you a present last year that you feel obligated to reciprocate?
What is the marketplace like? How can you compete?
It’s going to be at your house this year.
The Tribe
Who is the target market? Who do we market to?
Husband? Wife? Children? Grandparents? Cousins? Nieces? Nephews? Neighbors? Co-workers? Friends?
Who is the aspirational customer for whom we design our product or service?
The big smile on your children’s faces?
Are we selling a lifestyle? What is it?
The holidays rock.
Total size of your market?
Don’t remind me.
Distribution Model:
Under the tree
Operations: How will we do it?
Make a list, schedule shopping, hide presents, smile a lot.
What are our primary use of funds?
Lists received from husband, wife, children, parents, grandparents, in-laws, friends…
The Deal; Analysis of the past, financial history.
Whoa, I can’t believe I spent that much! And here I go again.
Written by: Bix Bickson, Director of Mojofication