Why Are We So Stoked on Freeriding?
If You Have to Ask, You Wouldn’t Understand

Like surfing in the 50’s, skateboarding in the 70’s and snowboarding in the 80’s, Freeride Mountain Biking is a counter-cultural movement that is rapidly evolving into a global phenomenon. And the guys who founded Sombrio just happen to be the riders who pioneered the sport. With a cult-like following around the world, Sombrio has defined Freeride culture for over a decade and is now poised to influence a mainstream cultural movement towards active health and wellness lifestyles through cycling. Institute B is working with Sombrio to secure a private placement investment round, strategic operations and retail support, and instilling a philosophy of unreasonable business into their core culture.

Our Mission

Sombrio’s legacy is currently being envisioned and co-created with Institute B. Check back often as we update their
progress and status.

Certified B Corp Progress Report