Why You Should Let Your Ego Win
iB Perspective:
We love this HBR article written by Derek Lidow because it talks about the importance of digging deep to understand what motivates you and why embracing those desires is so important. It is our most primal desires that fuel our determination and foster our strongest qualities. Aligning these strengths with your business venture is a sure way to lead to your success.
“When I meet entrepreneurs I always ask them why they started their companies and they almost always say something like “because I had a great idea the world needed.” But when you peel back the layers you discover far different motives – motives they don’t want to acknowledge because they’re directly related to primal desires and fears. Yet the well-being of their businesses depends on their understanding those real motives.