Magic In The Profit
Why do we turn to nonprofits, NGOs and governments to solve society’s biggest problems? Michael Porter admits he’s biased, as a business school professor, but he wants you to hear his case for letting business try to solve massive problems like climate change and access to water. Why? Because when business solves a problem, it makes a profit — which lets that solution grow.
iB Perspective
When it comes to solving the world’s social problems we are held back by an inability to scale. We like this video because Porter talks about how profit is magic and because only business can create new sustainable resources needed without hitting roadblocks. The world needs to change how it sees business and how businesses see themselves. That’s why iB exists.
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