Paying Attention To Your Attention Span

Posted on June 30, 2014 by Vanessa Pratt

Upworthy released the source code for the system it uses to measure user-engagement, focused around attention minutes. Upworthy made headlines in early February when it announced the shift away from prioritizing pageviews, instead seeking to identify how much attention users are paying to specific pieces of content. As Upworthy points out, the number of times a piece is opened or shared doesn’t always indicate the degree to which users are viewing it in its entirety. Similarly, just because a user clicks on a piece of content doesn’t mean she’s going to read it all the way through.

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