iB Curriculum Guest Speaker: Sunny Lenarduzzi “Social 101”
Welcome Sunny Lenarduzzi, social media strategist, as our guest speaker at our iB Curriculum on Wednesday, January 30th. Sunny will be explaining how to build your personal brand online, how to engage employees in your social strategy, and the basics of Social 101. As a preview of what to expect, check out Sunny’s article in Social Media Sun. Take it away, Sunny!
Not everyone needs to be on social media. There, I said it. I know that sounds strange coming from someone who eats, sleeps and breathes social for a living, but doing social wrong is worse than avoiding it altogether.
So why would I oppose everyone and their dog being on social? Because too many are doing it for the wrong reasons; in most cases, just because everyone else is. If your competitor were to jump off a bridge, would you follow?
It takes thought, strategy, time and effort to utilize the powerful tools presented through social media. And more importantly, it takes a human approach. If you aren’t well suited to social media interaction, you don’t know how social media can help you, and you haven’t formulated a strategy to make that happen, it’s time to re-evaluate your business’s digital presence.
Make Social Media Coffee with Friends
No one wants to communicate with someone who doesn’t reciprocate. No one wants to talk to someone who only talks about themselves. And no one wants to support someone who takes, but never gives.
It seems like a simple concept, but how many brands or people can you think of who are guilty of all of the above?
Amy Jo Martin of Digital Royalty explains it well in her book Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate, “Those who want to win over and keep an audience today have to dig deep and then adjust to the new way of doing things. There are countless competitors in the marketplace with a similar, if not the exact same, type of service or product offering. Your brand’s intent and personality are the differentiating factors.”
The first step in humanizing your brand begins with…
To read the rest of this article click HERE.
You can participate in the curriculum by following @SunnyLenarduzzi and @instituteB and using #iBCurriculum