The Generous Leader - An Entrepreneurial Handbook
by Darrell Kopke
“I build companies, not write books” says Darrell Kopke. That’s a shame because his first book is a lulu. Part entrepreneurial handbook, part manifesto, The Generous Leader – A Business Case for Generosity in Business is a must read for anyone who ever dreamed that business can be a stand for good in the world.
Darrell Kopke has written a business book for modern attention spans. Succinct, clear points, compelling stories, and littered with lessons, from a guy who has seen from the inside of many companies.
Joel Solomon, President of Renewal Partners and Chairman of Renewal2 Investment Fund.
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Generosity is the foundation of the future of business. You only have to look at the paradigm shift happening in capitalism. The days of exploiting others for our own personal gain are gone. Drawing on his own experience and using real life examples, Darrell proves how embedding generosity in the way you do business is the key to delivering audacious results and the kind of financial returns that make shareholders giddy.
“We can run businesses and be good to people and the environment. We can generate profits but not forsake future generations. It is possible to have our cake and eat it too. We just don’t need melamine tainted cake with lead-laden painted candles to squeeze out an extra cent per share.”
Considered one of the founding members of lululemon, Darrell Kopke was the original GM and a key architect responsible for the company’s explosive growth. Having fulfilled his mission at lululemon, he went on to establish institute B, an entrepreneur accelerator for businesses that put profit and societal value on equal footing.
Time is short. Read this little gem. Then, apply the Golden Rule to business. As it has been said, the rest is commentary.
Jay Coen Gilbert, co-founder B Lab, the nonprofit that serves the B Corporation movement.
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THE ONTOLOGY OF UNREASONABLE BUSINESS
It’s no coincidence why some people and companies consistently deliver audacious results when others fail to do so. Learn how being unreasonable can ensure consistent breakthroughs in your status quo and create a culture of audacious results for your organization.